Privacy Policy
Alpha Beta (I.S.I.) Investment Indexes (2007) Ltd. (the “Company“) respects the privacy of its existing and prospective customers, as well as the users of the website it owns and operates at www.alphabeta.co.il (the “Website“). Existing and prospective customers and Website visitors shall hereinafter be referred to collectively as the “User” or “Users.”
This Privacy Policy (the “Privacy Policy”) forms an integral part of the Website’s Terms of Use, which are available on the Website. It explains how the Company collects, uses, stores, processes, and shares information provided by Users and information collected in connection with the use of the Website.
The provision of Personal Information by the User to the Company is voluntary and based solely on the User’s free choice. The User is under no legal obligation to provide such Information.
Please note that any information provided by a User will be stored in the Company’s databases for the purposes described in this Privacy Policy. By accessing, browsing, using, or attempting to use the Website (collectively, the “Use”), the User confirms that he or she has read and agreed to the terms of this Privacy Policy.
If you do not agree with the terms of this Privacy Policy or with the Website’s Terms of Use, please refrain from using the Website. Alternatively, you may contact us so that we can assist you through other available means.
For convenience only, this Privacy Policy is drafted in the masculine form, but it applies equally to all genders.
Section headings are provided for convenience only and shall not affect the interpretation of this Privacy Policy.
This Privacy Policy constitutes a notice pursuant to Section 11 of the Protection of Privacy Law, 1981 (the “Law“).
This Privacy Policy explains the categories of information collected by the Company, the purposes for which such information is collected, how the Company may use the information, the third parties with whom information may be shared, the potential risks associated with providing personal information, and other matters relating to the processing of Users’ information.
- What Is Information?
For the purposes of this Privacy Policy, “Information” means any information, including Sensitive Information, as such terms are defined under the Law, as well as any data or information collected by the Company or provided to the Company by the User or anyone acting on the User’s behalf in connection with the User’s use of the Website, through which the User may be identified.
Sources of Information
The Company collects Information relating to the User from the following sources:
1.1 Information provided by the User to the Company and/or anyone acting on its behalf. For example, when the User submits details through the “Contact Us” form, communicates with the Company’s representatives, or requests to subscribe to the Company’s mailing list (if available).
1.2 Information collected by the Company in connection with the User’s use of the Website. For example, when the User browses or otherwise uses the Website.
- Information the Company Collects
The Company may collect the following Information relating to the User, in whole or in part:
2.1 Identification and contact details, including the User’s full name, company name, telephone number and email address;
2.2 Additional Information provided by the User through the “Contact Us” form;
2.3 Information obtained through communications and/or correspondence with the Company’s representatives;
2.4 Additional Information and documents that the User voluntarily chooses to provide to the Company;
2.5 Information relating to the User’s browsing habits and use of the Website, including Information regarding services and offerings in which the User has expressed an interest, as well as Information collected from the User’s browser, including the User’s Internet Protocol (IP) address;
The Company may retain Information collected through the User’s use of the Website in a form that does not personally identify the User.
2.6 Aggregated, statistical and other data derived from the Information relating to the User;
2.7 Any other Information provided by the User and/or otherwise received by the Company in connection with the User and the User’s use of the Website.
- Purposes for Collecting Information
The Company collects Information relating to the User, in whole or in part, for the following purposes in connection with the services provided by the Company or anyone acting on its behalf, including:
3.1 Managing existing and prospective customers;
3.2 Contacting the User;
3.3 Sending updates (where the User has subscribed to the Company’s mailing list, if available);
3.4 Operating and managing the Website;
3.5 Developing and operating the Website;
3.6 Maintaining the Website and monitoring the User’s activity on the Website;
3.7 Improving the User’s experience on the Website and enhancing the quality of the services provided by the Company;
3.8 Preparing statistical analyses and transferring processed, statistical or other Information to third parties;
3.9 Conducting analyses, research and statistical evaluations;
3.10 Displaying and tailoring advertisements that may be relevant to Users’ preferences on the Website, advertising platforms and other websites;
3.11 Sending advertisements, information regarding products and services, benefits, promotions, discounts and other marketing communications by electronic means, subject to obtaining the User’s consent where required under applicable law;
3.12 Direct Mailing, as defined under the Law;
3.13 Defending against claims, demands and allegations asserted against the Company, anyone acting on its behalf and third parties;
3.14 Enforcing the provisions of the Website’s Terms of Use and this Privacy Policy;
3.15 Protecting the Company’s property and preventing theft and fraud;
3.16 Protecting the Company’s legitimate interests;
3.17 Complying with applicable law.
- Disclosure of Information
4.1 The Company will not disclose or transfer Information to third parties except as set forth below.
4.2 To the extent possible, any Information disclosed to third parties will be limited to Information that is relevant and necessary for the purpose for which it is disclosed and will be disclosed in a manner that is proportionate to a defined, explicit and legitimate purpose.
4.3 The Company may disclose Information, or any part thereof (including by granting access thereto), to third parties in one or more of the following circumstances:
4.3.1 Third parties to whom the Company is required to disclose Information relating to the User pursuant to applicable law.
4.3.2 Third parties providing services to the Company in connection with the website management services and/or in connection with the services and/or products offered through the Website.
Such service providers may include, among others, providers of website support services, information technology (IT) services, information security services, website operation services, data hosting services, customer relationship management services, software providers, website development services, content editing and design services, communication service providers, advertising, marketing and mailing service providers, attorneys, external professional advisors, survey and research providers, and other third parties providing services in connection with the Company’s business activities.
4.3.3 Third parties whose platforms are used by the Company for marketing purposes and/or for managing its relationship with Users, such as LinkedIn, YouTube and WhatsApp. The User’s use of such platforms shall be subject to the applicable terms of use and privacy policies of those platforms, as amended from time to time.
4.3.4 If the Company receives an order and/or demand, including a court order, requiring it to disclose the User’s details or Information relating to the User in accordance with applicable law.
4.3.5 In connection with any dispute, claim, demand or legal proceeding between the User, or anyone acting on the User’s behalf, and the Company or anyone acting on its behalf.
4.3.6 In the event of any transfer, sale, assignment and/or acquisition of the Company and/or its assets, in whole or in part, whether for consideration or otherwise, including where ownership of the Information contained in the Company’s databases, the Website and/or its content, in whole or in part, is transferred to a third party, including, without limitation, in connection with a merger of the Company and/or its business with a third party, a change of control (whether in whole or in part), or the evaluation of any such transaction or other potential business transaction with a third party.
4.3.7 Where the third party is the Company’s parent company, subsidiary or affiliated company, as such terms are defined under the Companies Law, 1999.
4.3.8 Where a claim is made or the Company has reason to believe that the User has committed any act or omission that may harm the Company, anyone acting on its behalf, any third party, including other Users, or their property.
4.3.9 Where a claim is made or the Company has reason to believe that the User is using the Website and/or the services for an unlawful purpose or in order to enable, facilitate, assist or encourage the commission of an unlawful act.
4.3.10 Where the Company believes that disclosure of the Information is necessary to prevent harm to the Company, the User or any third party.
4.4 As part of any disclosure described above, the Company may transfer Information to third parties that store and/or process such Information outside the State of Israel, including in jurisdictions whose level of protection for personal information does not correspond to the requirements of Israeli law and may provide a lower level of protection than that afforded under Israeli privacy laws. The User acknowledges and agrees that the Company may act as described above with respect to Information relating to the User and shall have no claim against the Company in connection therewith.
- Consent
You are not required to provide the Company with Personal Information, and any provision of Personal Information is made voluntarily and of the User’s own free choice, whether in connection with your use of the Website or your communications with the Company by any means.
Your use of the Website, submission of your details, or communication with the Company constitutes your consent to this Privacy Policy, including the collection, processing and disclosure of your Personal Information as described herein.
- Information Security
The Company implements technical and physical measures relating to privacy and information security in accordance with accepted standards and the laws applicable to the Company’s activities.
However, as is well known, the storage and transmission of information by electronic means, including via the Internet, can never be completely secure. Accordingly, whenever the User provides Information to the Company, particularly via the Internet, the User does so with full knowledge and acceptance of the risks associated with the transmission of Information in this manner.
The Company does not warrant that the Website and/or the systems in which Information transmitted through the Website is stored will be completely immune from unauthorized access.
In any event, if the User has reason to believe that the transmission of Information to the Company is no longer secure, the User is requested to notify the Company using the contact details set forth in Section 16 of this Privacy Policy.
- Limitation of Liability
The Company and anyone acting on its behalf shall not bear any liability and shall be exempt from any responsibility in connection with any damage, loss or expense of any kind whatsoever, whether direct, indirect, incidental or consequential, suffered by the User and/or any third party, in connection with the collection, use, disclosure, retention, protection or security of Information.
- Retention of Information
The Company will retain Information relating to the User for the period necessary to fulfill the purposes set out in this Privacy Policy, unless a longer or shorter retention period is required or permitted under applicable law.
- Information Relating to Other Individuals
If the User provides the Company with Personal Information relating to other individuals, including family members and/or other third parties, the User shall do so only after:
(a) informing such third parties of the contents of this Privacy Policy; and
(b) obtaining any consent required for the collection, use, disclosure and transfer of their Personal Information in accordance with this Privacy Policy and applicable law.
- Cookies
The Company uses cookies and other technologies, such as pixels and similar technologies (collectively, the “Cookies”), through which the Company collects non-identifiable Information relating to Users of the Website. Without derogating from the foregoing, where a User chooses to provide identifiable Information through the Website, such Information may be linked to the non-identifiable Information collected through the Website.
Cookies are small text files that enable the collection of Information through a User’s computer or web browser, including, among other things, the following types of Information: the pages visited by the User on the Website; actions performed by the User on the Website; the length of time the User spent on the Website; Information viewed by the User on the Website; the User’s approximate geographic location; the User’s age range; the type of device used to access the Website; the User’s areas of interest; the User’s Internet Protocol (IP) address; the number of visits to the Website; the number of clicks; screen resolution; the type and version of the User’s operating system; the type, version and language settings of the User’s web browser; domain names; and other similar Information.
The Company uses the Information collected through Cookies for one or more of the following purposes: to manage and operate the Website; to facilitate the User’s use of the Website; to display content and advertisements on the Website and outside the Website (for example, across the Internet, including through Google and Facebook) that may be of interest to the User and/or tailored to the User’s preferences; to analyze, research and audit the Website; to monitor usage patterns on the Website; to compile statistical data, including calculating the number of Users of the Website; and to conduct analyses, research and audits in connection with the Website.
The Company uses Cookies provided by advertising platforms such as Google and Facebook, which monitor Users’ use of the Website. The use of Information collected through Google and Facebook Cookies is subject to the applicable terms of use and privacy policies of those companies. Information regarding the data collected through such Cookies, the manner in which it is used, options for managing or disabling Cookies, and other related matters is available in Google’s Privacy Policy at https://policies.google.com/privacy and Facebook’s Privacy Policy at https://www.facebook.com/privacy/policy/. By using the Website, the User acknowledges and agrees to the privacy policies of such companies.
Without derogating from the foregoing or from any other provision of this Privacy Policy, the Company may transfer Information to third-party advertising platforms, such as Google and Facebook, for the purpose of displaying content and advertisements that may be of interest to the User and/or tailored to the User’s preferences.
The Company also uses third-party analytics, statistical analysis and research services, such as Google Analytics. The use of Google Analytics is subject to the applicable terms of use and privacy policy of Google Analytics. Information regarding the data collected through Google Analytics, the manner in which such data is used, options for managing or disabling Cookies, and other related matters is available in Google’s Privacy Policy at https://policies.google.com/privacy. By using the Website, the User acknowledges and agrees to the privacy policy applicable to Google Analytics.
A User who does not wish Cookies to be stored on the User’s device may change the settings of the User’s web browser accordingly. For further information, the User should consult the help documentation of the relevant web browser.
Disabling Cookies may result in certain services available through the Website becoming unavailable or functioning improperly.
Notwithstanding the foregoing, Cookies that are essential for the operation and management of the Website cannot be disabled.
- Links and Hyperlinks
The Website may contain links, hyperlinks or banners to other websites that are not monitored or reviewed by the Company. The Company does not examine the reliability, legality, security or privacy practices of such websites.
The Company shall not be responsible for any use made by Users of links appearing on the Website, pages that are not part of the Website, or other websites. Users undertake to comply with the terms, conditions and policies applicable to such websites or web pages and, where required, to contact the operators of such websites or web pages directly regarding any matter relating to their access to, browsing of, use of, or reliance on such websites or the information contained therein.
For the avoidance of doubt, the Company shall not bear any responsibility or liability whatsoever in connection with such other websites, including with respect to the collection, use or disclosure of Information, or the content published on such websites.
- Right to Access, Rectification and Deletion of Information
The Company respects the User’s right to privacy and is committed to maintaining only such Personal Information as is necessary, accurate and up to date. Pursuant to Sections 13 and 14 of the Law, the User is entitled to review the Information relating to the User that is maintained in the Company’s databases. If the User finds that such Information is inaccurate, incomplete, unclear or outdated, the User may contact the Company using the contact details set forth in Section 16 of this Privacy Policy in order to request that the Information be corrected or deleted. To the extent that the User is entitled to any additional rights under any applicable foreign law or other applicable law, the User may contact the Company as set forth above in order to exercise such rights.
- Governing Law and Jurisdiction
The terms and provisions of this Privacy Policy, any amendment thereto, and any use of the Website shall be governed by the laws of the State of Israel, without giving effect to any conflict of laws principles.
The courts of Tel Aviv–Jaffa, Israel, shall have exclusive jurisdiction over any dispute and/or claim arising out of or in connection with this Privacy Policy, the use of the Website, or any matter relating thereto.
- Amendments and Updates
The Company may, at its sole discretion, amend this Privacy Policy from time to time in order to reflect technological, business, legal and/or regulatory changes, or changes of a similar nature, without the need to provide prior notice.
The User’s continued use of the Website following the publication of an updated Privacy Policy shall constitute the User’s acceptance of the updated Privacy Policy, including any amendments thereto. Accordingly, Users are encouraged to review this Privacy Policy from time to time.
- Miscellaneous
The User may not assign any of the User’s rights and/or obligations under this Privacy Policy to any third party. The Company may assign its rights and/or obligations under this Privacy Policy to any third party.
Nothing in this Privacy Policy shall derogate from any right granted to the Company and/or anyone acting on its behalf under applicable law.
- Contact Us
If the User has any questions or comments regarding this Privacy Policy, the User is invited to contact the Company by email at: shimoni@alpha-beta.co.il
Last updated: April 2026.
